BANCA ROMÂNEASCĂ

Western Union money transfers made through Banca Romaneasca bring you and your loved ones closer!

The request: to increase Western Union Money Transfer made through Banca Romaneasca branches.

The Idea: “Closer to your loved ones” is the main idea of the campaign and the insight is the reduction of the physical distance existing between you and your loved ones through Western Union money transfers.

Mechanics: After every 3 Western Union money transfers made through the Banca Romaneasca branches, during the campaign (the campaign ran  from December 16, 2013 to May 18, 2014), every customer received GUARANTEED international calls and, by participating in a draw, a 4 day holiday in Spain, Germany or Italy.