The request: A campaign that advertises banking products
The idea: The visual highlighted that collaborating with Banca Romaneasca lets you focus on what really matters, while a couple of popular Romanian sayings were transformed in order to communicate the products’ advantages
The request: to promote the usage of pension cards
The idea: we filmed a series of 3 TVC’s with Valentin Uritescu, a truly gifted and beloved actor, especially among older people, that explained in a clear and funny way the simplicity of using such a card
The request: to create a communication strategy mix for the Avans Net Deposit banking product.
The Idea: “net benefits” – the product identity is centered on the insight that, in customers’ minds, „net” is associated with the money you really have, and there are no hidden taxes. So, this Deposit offers the bank’s customers the opportunity to really enjoy their money, with no hidden costs.
BROM clients that obtain MasterCard Gold card benefit of special treatment
The request: to create a Welcome Pack for the clients who obtain MasterCard Gold.
The Idea: “See life in GOLD” – GOLD itself is a status and the special Welcome Pack is a great signal for HER and HIM to upgrade to GOLD life benefits.
Mechanics: The GOLD dispenser with leaflets is kept only for potential eligible candidates for MasterCard Gold.
The request: to create a visual identity for the First House banking product.
The Idea: “King of your castle” – the identity is centered on the insight of having your own place as a start for your family and your future.
Media Mix: POSMs & online executions
BROM clients who obtain MasterCard Gold card get additional benefits and special treatment
The request: to create the visual identity for a special leaflet and leaflet dispensers for the MasterCard Gold candidates.
The Idea: “See life in GOLD” – GOLD itself is designated for a sophisticated HER and HIM and, accordingly, these glamorous people should receive the information in a stylish way. The dispenser’s trophy style and the elegant look of the leaflet express this type of sophistication.
Mechanics: the GOLD dispenser with leaflets is kept only for potential eligible candidates for MasterCard Gold.
BROM clients that obtain MasterCard Gold card have additional benefits
The request: to create a visual identity for MasterCard Gold
The Idea: “See life in GOLD” – GOLD itself is a status or a privilege designated to HER and HIM, those HER and HIM who live busy and fulfilled lives. MasterCard Gold ensures that they have the flexibility and support needed to turn all daily events into priceless moments.
Media Mix: special POSMs & online executions
Pay for tickets to shows and cultural events with any Banca Românească card and benefit from substantial discounts.
The request: to create a visual identity for the exclusive partnership launched by Banca Românească and FunDeal, the number 1 group buying site from Romania.
The Idea: The slogan “Choose card, get culture!” covered the double significance of this partnership: (1) supporting the wide public’s access to cultural events, helping people spend quality time with their family and friends, through the discounts offered for all the tickets to the events presented in “Events” section and (2), encouraging the payments made by card, on the Internet.
Mechanics: Banca Românească supported the “Events” section on FunDeal, the number 1 group buying site from Romania and, implicitly, all the offers listed in this section, between 16 January and 15 March 2013.
The request: to create a visual identity for the Credit Card banking product.
The Idea: “the Good credit” mixed with “the nice surprise from the bank”: the campaign was centered around the concept of ‘good credit’ that we developed in 2012 with the identity of the banking product with the headline: A good Loan indeed is a Loan in need!
The challenge was to find the creative routes that ensure both attractiveness and accuracy of the message: rate of only 23 USD / month for each RON 1,000 borrowed prizes awarded 1,000 euros weekly and grand prize of 5,000 euros. How to tell people they have a low rate and, in addition, can earn, weekly considerable prizes? We found this mix of ‘good credit’ and ‘surprise from the bank’, was communicated well through generous, small, monthly and weekly prizes.
Media Mix: POSMs & online executions
The request: to create a promotion campaign for the existing Unsecured Loan banking product.
The Idea: “the Good credit” mixed with “the nice surprise from the bank”: the campaign was centered around the concept of ‘good credit’, whose identity we developed in 2012, with the headline: A good Loan indeed is a Loan in need! The challenge was to find the creative routes that ensured both attractiveness and accuracy of message: rates of only 23 Lei / month for each loan of 1,000 lei, weekly prizes of 1000 euros and a grand prize of 5,000 euros. How to tell people they can have a low rate and, in addition, can earn, weekly considerable prize? We found this mix of ‘good credit’ and ‘surprise from the bank’, was communicated well through generous, small, monthly and weekly prizes.
Media Mix: POSMs, radio campaign, online executions and customed press releases based on every print channel
The request: to create a visual identity for the Unsecured Loan banking product.
The Idea: “the Good credit” – the concept moves the focus from the rational characteristics of Unsecured Loans: without justification to the credit, this time, the Good Credit meets you half way, and fulfills your every wish.
Media Mix: POSMs & online executions
The request: to increase Western Union Money Transfer made through Banca Romaneasca branches.
The Idea: “Closer to your loved ones” is the main idea of the campaign and the insight is the reduction of the physical distance existing between you and your loved ones through Western Union money transfers.
Mechanics: After every 3 Western Union money transfers made through the Banca Romaneasca branches, during the campaign (the campaign ran from December 16, 2013 to May 18, 2014), every customer received GUARANTEED international calls and, by participating in a draw, a 4 day holiday in Spain, Germany or Italy.
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