Syndicate sarbatoreste 10 ani

Totul a inceput cu un punct. Rosu. Apoi, a fost linia, trasata prin mii de idei, zile de munca, si proiecte care au intarit-o. De 10 ani, linia rosie isi continua drumul, perfect drept, vertical, iar the Syndicate vrea sa ciocneasca pentru asta. Cu un pahar de vin rosu, bineinteles.

Cu ocazia implinirii a 10 ani de experienta, in cadrul evenimentului Smart Drinks of Bucharest, the Syndicate lanseaza pe 18-19 octombrie, Le Syndicat, primul “vin de la campagne publicitaire”. Pretul vinului publicitar este unul intrigant: 10.000 de euro.

Insa, la pachet cu licoarea, despre care the Syndicate spune ca este savuroasa, vine si o campanie integrata. Altfel spus, cu 10.000 de euro poti cumpara o campanie creata de profesionisti si sa ciocnesti un vin bun, la sfarsit, pentru succesul ei.

“De la inceput, filosofia noastra, viziunea noastra in constructia de campanii si branduri, a fost schimbarea unei paradigme depasite, mutarea liniei de la orizontala la verticala, schimband intelegerea ATL/BTL in Before-the-Line/After-the-Line. Linia noastra este rosie. Ca vinul. De cand ne stim, succesele the Syndicate au fost sarbatorite prin vin, intamplator sau nu, rosu. De ziua noastra, am simtit ca toate aceste elemente pot alcatui un cupaj perfect. Asa ca, dupa 10 ani, linia noastra ramane imprimata si pe brandul nostru de vin. ”, Razvan Vasiloiu, Co-owner, the Syndicate

“Acest vin reprezinta esenta a 10 ani de munca si pasiune dedicati publicitatii. Am cultivat cu grija, ne-am adaptat, am inovat, iar acum am cules roadele. Astazi, avem 6 divizii specializate (Architecture, Community, Digital, Entertainment, Identity, Sales-on), si mai multa energie ca oricand. Le Syndicat marcheaza noi inceputuri, pentru care suntem pregatiti si entuziasmati ca in prima zi. ”, Florin Olingheru, Co-owner, the Syndicate.

“Dupa mult timp petrecut in agentii si nu numai, si dupa multe bariere impuse de-a lungul vremii, ne-am adunat cativa oameni, si am hotarat sa facem publicitate in felul nostru, unul real si corect. Visam atunci sa fie locul in care sa simtim placerea de a lucra, de a invata, si de a construi fara limite. Ne-am dorit sa fim reali parteneri pentru toti clientii nostri, nu simpli executanti, pentru ca am vrut sa contribuim cu adevarat la brandurile si campaniile lor. 10 ani mai tarziu, ma pot mandri ca e exact cum ne-am imaginat.”, Valentin Vernea, Co-owner, the Syndicate

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Syndicate sarbatoreste 10 ani

Totul a inceput cu un punct. Rosu. Apoi, a fost linia, trasata prin mii de idei, zile de munca, si proiecte care au intarit-o. De 10 ani, linia rosie isi continua drumul, perfect drept, vertical, iar the Syndicate vrea sa ciocneasca pentru asta. Cu un pahar de vin rosu, bineinteles.

Cu ocazia implinirii a 10 ani de experienta, in cadrul evenimentului Smart Drinks of Bucharest, the Syndicate lanseaza pe 18-19 octombrie, Le Syndicat, primul “vin de la campagne publicitaire”. Pretul vinului publicitar este unul intrigant: 10.000 de euro.

Insa, la pachet cu licoarea, despre care the Syndicate spune ca este savuroasa, vine si o campanie integrata. Altfel spus, cu 10.000 de euro poti cumpara o campanie creata de profesionisti si sa ciocnesti un vin bun, la sfarsit, pentru succesul ei.

“De la inceput, filosofia noastra, viziunea noastra in constructia de campanii si branduri, a fost schimbarea unei paradigme depasite, mutarea liniei de la orizontala la verticala, schimband intelegerea ATL/BTL in Before-the-Line/After-the-Line. Linia noastra este rosie. Ca vinul. De cand ne stim, succesele the Syndicate au fost sarbatorite prin vin, intamplator sau nu, rosu. De ziua noastra, am simtit ca toate aceste elemente pot alcatui un cupaj perfect. Asa ca, dupa 10 ani, linia noastra ramane imprimata si pe brandul nostru de vin. ”, Razvan Vasiloiu, Co-owner, the Syndicate

“Acest vin reprezinta esenta a 10 ani de munca si pasiune dedicati publicitatii. Am cultivat cu grija, ne-am adaptat, am inovat, iar acum am cules roadele. Astazi, avem 6 divizii specializate (Architecture, Community, Digital, Entertainment, Identity, Sales-on), si mai multa energie ca oricand. Le Syndicat marcheaza noi inceputuri, pentru care suntem pregatiti si entuziasmati ca in prima zi. ”, Florin Olingheru, Co-owner, the Syndicate.

“Dupa mult timp petrecut in agentii si nu numai, si dupa multe bariere impuse de-a lungul vremii, ne-am adunat cativa oameni, si am hotarat sa facem publicitate in felul nostru, unul real si corect. Visam atunci sa fie locul in care sa simtim placerea de a lucra, de a invata, si de a construi fara limite. Ne-am dorit sa fim reali parteneri pentru toti clientii nostri, nu simpli executanti, pentru ca am vrut sa contribuim cu adevarat la brandurile si campaniile lor. 10 ani mai tarziu, ma pot mandri ca e exact cum ne-am imaginat.”, Valentin Vernea, Co-owner, the Syndicate

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Cand Syndicate pune pate Bucegi, pune cu varf

Esti in bucatarie. Ai o cutie de pate Bucegi in mana dreapta. Incepe si iti umbla mintea… Se duce dupa rosie, sa o tai foarte subtinre. Sau se intoarce cu niste castraveti. Sau mustar. Sau cu toate trei, de ce nu? Pana la urma tu stii mai bine ce se potriveste cu ce. Insa, de acum, s-ar putea sa regandesti o parte din “reteta”: cand pui pate Bucegi, pune cu varf!

La fel ca cele trei personaje create de cei de la the Syndicate pentru cea mai noua campanie de imagine pate Bucegi. Spoturile TV ii surprind pe cei trei chiar din momentul In care isi incep ritualul din bucatarie,  culminand cu un indemn la un nou obicei (pe care cei mai pofticiosi dintre noi il aveam oricum de mult): Cand punem, sa punem cu varf.

“Totul a pornit de la dorinta clientului de a ne concentra mai mult pe produs, si de a evita cliseele cu familii fericite la masa. Ceea ce ne-a facut pe noi fericiti in agentie. A trebuit sa gasim ceva care sa i se potriveasca manusa liderului din categorie. Asa ca am cautat o poveste despre pofta. Si ce obicei tradeaza mai bine pofta suprema, daca nu instinctul de a pune cu varf? Si ce brand poate vorbi mai bine despre pofta si varfuri, daca nu pate Bucegi? Dupa ce-am testat teoria pe cateva felii cu pate, am mers mai departe si am creat trei personaje cu personalitati contrastante si cu ritualuri de preparare diferite in bucatarie, dar unite in varf. Uniti prin varf si pofta am fost si toti cei care am lucrat la acest proiect. Iar dedicarea unor minti pofticioase chiar se poate vedea in fiecare dintre cele trei spoturi. ”, Ovidiu Anghel, copywriter, the Syndicate

“Am reusit sa gasim o platforma de comunicare ownable pe care se va putea ‘pune cu varf’ pentru foarte mult timp.”, Razvan Vasiloiu, Head of Strategy, the Syndicate.

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Cand Syndicate pune pate Bucegi, pune cu varf

Esti in bucatarie. Ai o cutie de pate Bucegi in mana dreapta. Incepe si iti umbla mintea… Se duce dupa rosie, sa o tai foarte subtinre. Sau se intoarce cu niste castraveti. Sau mustar. Sau cu toate trei, de ce nu? Pana la urma tu stii mai bine ce se potriveste cu ce. Insa, de acum, s-ar putea sa regandesti o parte din “reteta”: cand pui pate Bucegi, pune cu varf!

La fel ca cele trei personaje create de cei de la the Syndicate pentru cea mai noua campanie de imagine pate Bucegi. Spoturile TV ii surprind pe cei trei chiar din momentul In care isi incep ritualul din bucatarie,  culminand cu un indemn la un nou obicei (pe care cei mai pofticiosi dintre noi il aveam oricum de mult): Cand punem, sa punem cu varf.

“Totul a pornit de la dorinta clientului de a ne concentra mai mult pe produs, si de a evita cliseele cu familii fericite la masa. Ceea ce ne-a facut pe noi fericiti in agentie. A trebuit sa gasim ceva care sa i se potriveasca manusa liderului din categorie. Asa ca am cautat o poveste despre pofta. Si ce obicei tradeaza mai bine pofta suprema, daca nu instinctul de a pune cu varf? Si ce brand poate vorbi mai bine despre pofta si varfuri, daca nu pate Bucegi? Dupa ce-am testat teoria pe cateva felii cu pate, am mers mai departe si am creat trei personaje cu personalitati contrastante si cu ritualuri de preparare diferite in bucatarie, dar unite in varf. Uniti prin varf si pofta am fost si toti cei care am lucrat la acest proiect. Iar dedicarea unor minti pofticioase chiar se poate vedea in fiecare dintre cele trei spoturi. ”, Ovidiu Anghel, copywriter, the Syndicate

“Am reusit sa gasim o platforma de comunicare ownable pe care se va putea ‘pune cu varf’ pentru foarte mult timp.”, Razvan Vasiloiu, Head of Strategy, the Syndicate.

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Syndicate si Syngenta deschid Clubul National de Fitofarmacii

Vanzatorii din traditional trade sau retail, farmacistii, se bucura cu totii de o multitudine de programe ce le pot aduce premii sub diferite forme. Pana recent, fitofarmacistii nu au beneficiat de acelasi tratament avantajos. Asta pana cand, in urma unui brief al celor de la Syngenta, the Syndicate a unit fitofarmacistii sub “acoperisul” Clubului National Pentru Fitofarmacii.

Oricine poate adera la Clubul National Syngenta Pentru Fitofarmacii. Dar ca orice club care se respecta, cei care vor sa intre trebuie sa urmeze un ritual de initiere. Un client misterios a dat tarcoale fitofarmaciilor si a interactionat cu vanzatorii. Oricine a recomandat Syngenta in perioada campaniei a intrat automat in clubul nostru si a fost recompensat. Odata intrati in Clubul Syngenta, au putut aduce premii substantiale fitofarmaciilor in care lucrau, raspunzand corect la chestionarul clientului misterios.

“In urma research-ului, ne-am dat seama ca fitofarmacistii sunt in contact cu firmele producatoare mult mai putin decat si-ar dori. Printre putinele momente in care acestia interactioneaza cu brandul se afla doar cel in care compania lipeste un poster. De aceea, am realizat un concept care sa ii faca sa se simta inclusi si un program simplu care sa le ofere avantaje reale.”, Valentin Vernea (Client Service Director, the Syndicate).

 

Syndicate si Syngenta deschid Clubul National de Fitofarmacii

Vanzatorii din traditional trade sau retail, farmacistii, se bucura cu totii de o multitudine de programe ce le pot aduce premii sub diferite forme. Pana recent, fitofarmacistii nu au beneficiat de acelasi tratament avantajos. Asta pana cand, in urma unui brief al celor de la Syngenta, the Syndicate a unit fitofarmacistii sub “acoperisul” Clubului National Pentru Fitofarmacii.

Oricine poate adera la Clubul National Syngenta Pentru Fitofarmacii. Dar ca orice club care se respecta, cei care vor sa intre trebuie sa urmeze un ritual de initiere. Un client misterios a dat tarcoale fitofarmaciilor si a interactionat cu vanzatorii. Oricine a recomandat Syngenta in perioada campaniei a intrat automat in clubul nostru si a fost recompensat. Odata intrati in Clubul Syngenta, au putut aduce premii substantiale fitofarmaciilor in care lucrau, raspunzand corect la chestionarul clientului misterios.

“In urma research-ului, ne-am dat seama ca fitofarmacistii sunt in contact cu firmele producatoare mult mai putin decat si-ar dori. Printre putinele momente in care acestia interactioneaza cu brandul se afla doar cel in care compania lipeste un poster. De aceea, am realizat un concept care sa ii faca sa se simta inclusi si un program simplu care sa le ofere avantaje reale.”, Valentin Vernea (Client Service Director, the Syndicate).

 

Syndicate si Securitas, o colaborare armonioasa

In perioada 7 mai – 5 iunie, in 15 centre culturale din tara, turneul Stradivarius a raspandit voie buna in acorduri de vioara. Turneul are loc de 9 ani, Securitas este partener de incredere de 8, iar the Syndicate se ocupa de comunicarea acestui parteneriat incepand cu anul acesta.

Conceptul realizat de the Syndicate vorbeste despre omul din umbra care contribuie la succesul oricarui proiect. Scopul acestuia nu e sa iasa in fata, ci sa ii ajute pe cei cu o misiune sa o duca la bun sfarsit, indiferent de problemele cu care se confrunta.

“A fost un proiect mai putin obisnuit, fata de cele cu care ne confruntam zilnic. A devenit rapid un proiect de suflet, datorita spiritului de echipa si seriozitatii clientului. Securitas apara oameni, institutii, dar si valori. Practic, sunt protectori ai culturii. In acest context, am simtit ca ne aducem si noi aportul la promovarea valorilor reale. ”
Florin Olingheru (Creative Director, the Syndicate).

the Syndicate a dezvoltat campania integrata sustinuta in mediul online, social media, presa scrisa, indoor si proiecte neconventionale.

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Syndicate si Securitas, o colaborare armonioasa

In perioada 7 mai – 5 iunie, in 15 centre culturale din tara, turneul Stradivarius a raspandit voie buna in acorduri de vioara. Turneul are loc de 9 ani, Securitas este partener de incredere de 8, iar the Syndicate se ocupa de comunicarea acestui parteneriat incepand cu anul acesta.

Conceptul realizat de the Syndicate vorbeste despre omul din umbra care contribuie la succesul oricarui proiect. Scopul acestuia nu e sa iasa in fata, ci sa ii ajute pe cei cu o misiune sa o duca la bun sfarsit, indiferent de problemele cu care se confrunta.

“A fost un proiect mai putin obisnuit, fata de cele cu care ne confruntam zilnic. A devenit rapid un proiect de suflet, datorita spiritului de echipa si seriozitatii clientului. Securitas apara oameni, institutii, dar si valori. Practic, sunt protectori ai culturii. In acest context, am simtit ca ne aducem si noi aportul la promovarea valorilor reale. ”
Florin Olingheru (Creative Director, the Syndicate).

the Syndicate a dezvoltat campania integrata sustinuta in mediul online, social media, presa scrisa, indoor si proiecte neconventionale.

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Syndicate creeaza pofta de Fox

Vremea casatoriilor aranjate a trecut de mult, dar in bucatarie acest obicei dainuie si da nastere celor mai delicioase mese. Dovada este in cel mai nou spot semnat the Syndicate, agentia care le-a facut lipeala salamului sandwich toast de la Fox cu painea toast.

Spotul este un rollercoaster de beauty-shot-uri sustinut de muzica si efecte alese atent, pentru a reda cat mai fidel aceasta idila din care a rezultat un sandwich irezistibil. Brief-ul a fost “pofta”, iar the Syndicate a livrat mai ceva ca o firma de “food delivery”.

““Sunt ca soarele si luna” sau “se potrivesc ca sarea si piperul” nu sunt neaparat cele mai bune comparatii atunci cand vorbim despre iubire adevarata. Soarele cam alearga luna. Sau invers. Sarea cu piperul au sens doar in cadrul unui preparat, deci ar fi o relatie mai… moderna. Diferentiatorul salamului sandwich toast de la Fox este forma perfecta pentru sandwich. Prin urmare, “sunt ca painea toast si salamul Fox” este la fix, chiar daca nu suna romantic. Asa am ajuns sa cream o poveste savuroasa despre dragoste la prima deschidere a frigiderului.”, Ovidiu Anghel  (Copywriter & Sandwich Enthusiast, the Syndicate).

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Syndicate creeaza pofta de Fox

Vremea casatoriilor aranjate a trecut de mult, dar in bucatarie acest obicei dainuie si da nastere celor mai delicioase mese. Dovada este in cel mai nou spot semnat the Syndicate, agentia care le-a facut lipeala salamului sandwich toast de la Fox cu painea toast.

Spotul este un rollercoaster de beauty-shot-uri sustinut de muzica si efecte alese atent, pentru a reda cat mai fidel aceasta idila din care a rezultat un sandwich irezistibil. Brief-ul a fost “pofta”, iar the Syndicate a livrat mai ceva ca o firma de “food delivery”.

““Sunt ca soarele si luna” sau “se potrivesc ca sarea si piperul” nu sunt neaparat cele mai bune comparatii atunci cand vorbim despre iubire adevarata. Soarele cam alearga luna. Sau invers. Sarea cu piperul au sens doar in cadrul unui preparat, deci ar fi o relatie mai… moderna. Diferentiatorul salamului sandwich toast de la Fox este forma perfecta pentru sandwich. Prin urmare, “sunt ca painea toast si salamul Fox” este la fix, chiar daca nu suna romantic. Asa am ajuns sa cream o poveste savuroasa despre dragoste la prima deschidere a frigiderului.”, Ovidiu Anghel  (Copywriter & Sandwich Enthusiast, the Syndicate).

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Spot TVC

Syndicate si Domestos nu dau sansa microbilor

Sfarsitul lui 2015 a surprins si finalul „Sustine igiena de 10”, o campanie Domestos, in cadrul careia agentia de publicitate the Syndicate s-a ocupat de o parte dintre executiile ATL, dar si BTL.

Campania a avut rolul de a atrage atentia asupra importantei igienei si a dezvoltarii armonioase a copiilor intr-un mediu curat.

Una dintre tacticile gandite si dezvoltate de agentia the Syndicate a constat in amplasarea unui „crime scene” al microbilor rapusi de Domestos in AFI Palace Cotroceni si in sediul Unilever, o butaforie curajoasa si inedita care a reusit sa atraga atentia asupra campaniei.

“Dintotdeauna, misiunea Domestos a fost aceea de a distruge microbii de pretutindeni, lasand in urma un mediu curat, perfect igienizat.

Avand in minte acest lucru, am considerat ca este momentul oportun pentru a duce mai departe atat rezultatul, cat si ideea de rapunere a microbilor. Astfel, am transformat AFI Palace Cotroceni intr-o scena a crimei, unde au putut fi vazute urme ale microbilor trasate de criminalisti, pe podea, alaturi de indemnul “Treceti! Zona igienizata.”, Ovidiu Anghel  (Copywriter, the Syndicate).

Campania s-a bucurat de notorietate, fiind comunicata in diverse medii, precum TV, in-store si online.

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Syndicate si Domestos nu dau sansa microbilor

Sfarsitul lui 2015 a surprins si finalul „Sustine igiena de 10”, o campanie Domestos, in cadrul careia agentia de publicitate the Syndicate s-a ocupat de o parte dintre executiile ATL, dar si BTL.

Campania a avut rolul de a atrage atentia asupra importantei igienei si a dezvoltarii armonioase a copiilor intr-un mediu curat.

Una dintre tacticile gandite si dezvoltate de agentia the Syndicate a constat in amplasarea unui „crime scene” al microbilor rapusi de Domestos in AFI Palace Cotroceni si in sediul Unilever, o butaforie curajoasa si inedita care a reusit sa atraga atentia asupra campaniei.

“Dintotdeauna, misiunea Domestos a fost aceea de a distruge microbii de pretutindeni, lasand in urma un mediu curat, perfect igienizat.

Avand in minte acest lucru, am considerat ca este momentul oportun pentru a duce mai departe atat rezultatul, cat si ideea de rapunere a microbilor. Astfel, am transformat AFI Palace Cotroceni intr-o scena a crimei, unde au putut fi vazute urme ale microbilor trasate de criminalisti, pe podea, alaturi de indemnul “Treceti! Zona igienizata.”, Ovidiu Anghel  (Copywriter, the Syndicate).

Campania s-a bucurat de notorietate, fiind comunicata in diverse medii, precum TV, in-store si online.

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Syndicate va prezinta Alexander Gin

Am primit un brief de la Alexandrion: “Facem un gin, dar nu oricum – va fi singurul gin din Romania produs exclusiv din distilat. Nu avem esente artificiale, iar ienuparul chiar este ienupar, nu un inlocuitor al acestuia. Aroma sa se obtine in mod direct, nu prin adaugarea ulterioara a unor esente”

Si asa incepem sa lucram pentru Alexander Gin, un produs Alexandrion Grup Romania (liderul pietei producatorilor locali de bauturi spirtoase si partenerul the Syndicate de peste 2 ani) pe baza unei povesti de productie unice.

“Ce ziceti daca am avea o sticla neagra, lucioasa?”, vine intrebarea de la Alexandrion.

“Suna bine, dar ne obliga la o eticheta (pentru ca asta-i primul pas) premium, in care trebuie sa integram principalele elementele intrinseci ale produsului”, raspundem noi, visand deja la o eticheta eleganta.

“Bun, asa facem!”

Ce-a iesit?

Alexander Gin Distilat se inscrie in categoria bauturilor Alexander, completand familia unor produse deja consacrate. El este rodul unei cautari cu final fericit in care gustul inedit s-a imbinat cu un „ambalaj” aparte: o eticheta ivoire pe o sticla negru lucios. Ne-am dorit ca imaginea ginului sa surprinda cat mai fidel calitatea acestei bauturi dedicate pasionatilor pentru gust si ne-a si iesit.

Sedinta foto pentru sticla si cocktail-urile special create cu aceasta ocazie ne-au uimit printr-o demonstratie de versatilitate si originalitate a produsului. In acelasi timp, modul natural si personal in care s-a integrat partea de comunicare gandita ne-a confirmat faptul ca am facut o treaba buna.

Alexander Gin Distilat este, cu siguranta, o noutate curajoasa pentru piata de bauturi alcoolice din Romania.

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Syndicate va prezinta Alexander Gin

Am primit un brief de la Alexandrion: “Facem un gin, dar nu oricum – va fi singurul gin din Romania produs exclusiv din distilat. Nu avem esente artificiale, iar ienuparul chiar este ienupar, nu un inlocuitor al acestuia. Aroma sa se obtine in mod direct, nu prin adaugarea ulterioara a unor esente”

Si asa incepem sa lucram pentru Alexander Gin, un produs Alexandrion Grup Romania (liderul pietei producatorilor locali de bauturi spirtoase si partenerul the Syndicate de peste 2 ani) pe baza unei povesti de productie unice.

“Ce ziceti daca am avea o sticla neagra, lucioasa?”, vine intrebarea de la Alexandrion.

“Suna bine, dar ne obliga la o eticheta (pentru ca asta-i primul pas) premium, in care trebuie sa integram principalele elementele intrinseci ale produsului”, raspundem noi, visand deja la o eticheta eleganta.

“Bun, asa facem!”

Ce-a iesit?

Alexander Gin Distilat se inscrie in categoria bauturilor Alexander, completand familia unor produse deja consacrate. El este rodul unei cautari cu final fericit in care gustul inedit s-a imbinat cu un „ambalaj” aparte: o eticheta ivoire pe o sticla negru lucios. Ne-am dorit ca imaginea ginului sa surprinda cat mai fidel calitatea acestei bauturi dedicate pasionatilor pentru gust si ne-a si iesit.

Sedinta foto pentru sticla si cocktail-urile special create cu aceasta ocazie ne-au uimit printr-o demonstratie de versatilitate si originalitate a produsului. In acelasi timp, modul natural si personal in care s-a integrat partea de comunicare gandita ne-a confirmat faptul ca am facut o treaba buna.

Alexander Gin Distilat este, cu siguranta, o noutate curajoasa pentru piata de bauturi alcoolice din Romania.

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Syndicate adauga Omega Pharma la portofoliu

the Syndicate a castigat un client nou-nout din domeniul farmaceutic. Si nu oricare, ci Omega Pharma. Inceputul colaborarii nu a fost nicidecum latent.

In curand, farmaciile, strazile si televizoarele vor fi asaltate de campanii pentru branduri active din punct de vedere al comunicarii precum Vitamax, Ascovit si Panthenol.

Nu au fost uitate nici produsele mai putin prezente in diverse medii de comunicare. Cei de la the Syndicate au vorbit, planuit si creat, iar acum urmeaza sa readuca la viata promovarea pentru Calmogen, Paranix si multe alte branduri, marca Omega Pharma.

“De-a lungul timpului am ajuns sa cunoastem foarte precis ce presupune creatia si strategia in domeniul farmaceutic. Ne mandrim cu proiecte de succes pentru numeroase branduri de profil, precum Farmexpert, Vivat si Minifarm. Am fost bucurosi si mai mult decat pregatiti sa punem la dispozitia uneia dintre cele mai importante companii farmaceutice din Romania experienta si abilitatile noastre.”, a declarat Valentin Vernea (Client Service Director – the Syndicate).

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Syndicate adauga Omega Pharma la portofoliu

the Syndicate a castigat un client nou-nout din domeniul farmaceutic. Si nu oricare, ci Omega Pharma. Inceputul colaborarii nu a fost nicidecum latent.

In curand, farmaciile, strazile si televizoarele vor fi asaltate de campanii pentru branduri active din punct de vedere al comunicarii precum Vitamax, Ascovit si Panthenol.

Nu au fost uitate nici produsele mai putin prezente in diverse medii de comunicare. Cei de la the Syndicate au vorbit, planuit si creat, iar acum urmeaza sa readuca la viata promovarea pentru Calmogen, Paranix si multe alte branduri, marca Omega Pharma.

“De-a lungul timpului am ajuns sa cunoastem foarte precis ce presupune creatia si strategia in domeniul farmaceutic. Ne mandrim cu proiecte de succes pentru numeroase branduri de profil, precum Farmexpert, Vivat si Minifarm. Am fost bucurosi si mai mult decat pregatiti sa punem la dispozitia uneia dintre cele mai importante companii farmaceutice din Romania experienta si abilitatile noastre.”, a declarat Valentin Vernea (Client Service Director – the Syndicate).

desprei-noi-1-cover-800

Syndicate spune povestea Tullamore D.E.W.

Irlandezii sunt un popor de oameni dedicati. Adauga o doza serioasa de pasiune in literatura, sport, politica, dar si in distractie. Pe scurt, se dedica trup si suflet orice ar face. Unul dintre ei, D. E. Williams, este astazi omagiat prin intermediul unui whiskey irlandez fin, introdus pe piata inca din 1829: Tullamore D.E.W.

the Syndicate nu s-au ales doar cu un client nou in portofoliu, ci si cu o poveste frumoasa despre ambitie, inovare si succes, care trebuie manuita cu grija si creativitate pe masura. Prima incercare a fost sarbatorirea St. Patrick’s Day in 7 orase din tara si, ce ocazie mai buna de a insufla oamenilor spiritul irlandez, daca nu Ziua Nationala a Irlandei?

Mecanismul a fost simplu: savurezi un pahar de whiskey Tullamore D.E.W, primesti o moneda norocoasa, care iti aduce premii irish. the Syndicate a plusat si cu patru “irlandezi”, care au adus voia buna in barurile din Bucuresti si au vestit St. Patrick’s Day, petrecand cot la cot cu cei prezenti.

“Sa lucram pentru un brand cu o poveste savuroasa in spate este o placere. Daca vorbim despre un produs ambitios, rebel si distractiv, atunci devine un real deliciu creativ. Am reusit sa surprindem personalitatea irlandeza a Tullamore D.E.W in conceptul nostru de comunicare, strigand cu fiecare ocazie “Glasses up!””, marturiseste Vali Vernea (Client Service Director, the Syndicate).

Campania a cuprins elemente de branding in Horeca, teasing campaign si promovare online.

Teaser video

glasses-poster-promo-50x70-01-full

Syndicate spune povestea Tullamore D.E.W.

Irlandezii sunt un popor de oameni dedicati. Adauga o doza serioasa de pasiune in literatura, sport, politica, dar si in distractie. Pe scurt, se dedica trup si suflet orice ar face. Unul dintre ei, D. E. Williams, este astazi omagiat prin intermediul unui whiskey irlandez fin, introdus pe piata inca din 1829: Tullamore D.E.W.

the Syndicate nu s-au ales doar cu un client nou in portofoliu, ci si cu o poveste frumoasa despre ambitie, inovare si succes, care trebuie manuita cu grija si creativitate pe masura. Prima incercare a fost sarbatorirea St. Patrick’s Day in 7 orase din tara si, ce ocazie mai buna de a insufla oamenilor spiritul irlandez, daca nu Ziua Nationala a Irlandei?

Mecanismul a fost simplu: savurezi un pahar de whiskey Tullamore D.E.W, primesti o moneda norocoasa, care iti aduce premii irish. the Syndicate a plusat si cu patru “irlandezi”, care au adus voia buna in barurile din Bucuresti si au vestit St. Patrick’s Day, petrecand cot la cot cu cei prezenti.

“Sa lucram pentru un brand cu o poveste savuroasa in spate este o placere. Daca vorbim despre un produs ambitios, rebel si distractiv, atunci devine un real deliciu creativ. Am reusit sa surprindem personalitatea irlandeza a Tullamore D.E.W in conceptul nostru de comunicare, strigand cu fiecare ocazie “Glasses up!””, marturiseste Vali Vernea (Client Service Director, the Syndicate).

Campania a cuprins elemente de branding in Horeca, teasing campaign si promovare online.

Teaser video

glasses-poster-promo-50x70-01-full

Syndicate face cinste impreuna cu Alexandrion

Agentia the Syndicate este responsabila, incepand cu iarna anului trecut, de ce se intampla cu portofoliul de vodka al grupului Alexandrion. Sub obladuirea lor creativa se afla 3 branduri – Saber Vodka, Kreskova si Alexander.

Pana in acest moment, a avut loc un proces de rebranding pentru o parte din brandurile mai sus mentionate, iar doua campanii nationale sunt in plina desfasurare. In cazul Kreskova, este vorba despre o promotie pentru consumator care lanseaza provocarea de a ne lasa cuceriti, cu promisiunea ca vom avea de castigat. In paralel, se deruleaza o campanie de trade cu premii in valoare de peste 6 milioane de euro, menita sa propulseze vanzarile.

“Am incheiat anul 2014 cu un inceput de colaborare ce se anunta a fi foarte interesant. Ni s-au pus la dispozitie branduri populare si permisive din punct de vedere al creatiei, fapt confirmat de proiectele care sunt deja in derulare. Un alt aspect pozitiv al contului proaspat castigat este ca lucram cu un client deschis, iar asta se vede in materialele finale si se simte in work-flow.”, a declarat Valentin Vernea (Client Service Director, the Syndicate).

Campaniile se desfasoara online si prin materiale in-store, urmand ca, pe parcursul anului, sa observam prezenta acestor branduri in mai multe medii de comunicare.

 kreskova-afis-low-rez-full screenshot-www-vreaumilionul-ro-full

 

Syndicate face cinste impreuna cu Alexandrion

Agentia the Syndicate este responsabila, incepand cu iarna anului trecut, de ce se intampla cu portofoliul de vodka al grupului Alexandrion. Sub obladuirea lor creativa se afla 3 branduri – Saber Vodka, Kreskova si Alexander.

Pana in acest moment, a avut loc un proces de rebranding pentru o parte din brandurile mai sus mentionate, iar doua campanii nationale sunt in plina desfasurare. In cazul Kreskova, este vorba despre o promotie pentru consumator care lanseaza provocarea de a ne lasa cuceriti, cu promisiunea ca vom avea de castigat. In paralel, se deruleaza o campanie de trade cu premii in valoare de peste 6 milioane de euro, menita sa propulseze vanzarile.

“Am incheiat anul 2014 cu un inceput de colaborare ce se anunta a fi foarte interesant. Ni s-au pus la dispozitie branduri populare si permisive din punct de vedere al creatiei, fapt confirmat de proiectele care sunt deja in derulare. Un alt aspect pozitiv al contului proaspat castigat este ca lucram cu un client deschis, iar asta se vede in materialele finale si se simte in work-flow.”, a declarat Valentin Vernea (Client Service Director, the Syndicate).

Campaniile se desfasoara online si prin materiale in-store, urmand ca, pe parcursul anului, sa observam prezenta acestor branduri in mai multe medii de comunicare.

 kreskova-afis-low-rez-full screenshot-www-vreaumilionul-ro-full

 

the Syndicate and Bramac: new stories, same characters

He was determined and he faced strong wind, aggressive rain and overwhelming sun in last year’s TVC and it wasn’t in vain: the analysis of the sales results and of the indicators led to bringing back the “Bramac Scottish” character. He’s continuing his “adventure” in the launching of “Bramac innovates roof surfaces” campaign.

In 2011, the story is more ample, it detects more aspects and communicates more of the Bramac brand dimensions. Now, the stakes are higher, because the surfaces that were communicated: NOVO – the new standard of roof’s surfaces, PROTECTOR and MONTERO give full meaning to the statement “Bramac innovates roof surfaces”.

the Syndicate chose to approach an emotional type of communication, bringing in forefront, besides the indisputable quality of Bramac surfaces and elegance, the out-of-the-box aspect that comes as an invite to the creativity manifestation in the construction field.

This year’s TVC finds the “Scottish man” in a more firm situation, more secure and determined, placing his steps trustfully on the houses’ roofs in a dusty city overwhelmed by sun. Positioning the character on the roofs, outline two important messages, which Bramac wants to transmit: NOVO surface is the standard of roofs and Bramac is on an ascending path of placing itself as high as possible in this particular field of activity and satisfying the consumer’s necessities.

“Bramac innovates roof’s surfaces” message is communicated in an integrated campaign on TV (Antena 3, TVR1, TVR2, Discovery, Realitatea, National TV, N24 PLUS, AXN, AXN Crime and AXN Sci-Fi), in constructions specialized print and online. Along with the www.bramac.ro website relaunch, the internet became an even more important component in Bramac’s channels of communication.

Bramac is a company that is present in countries such as: Austria, Hungary, Slovakia, Slovenia, Croatia, Bulgaria, Serbia, Montenegro, Bosnia-Herzegovina. It is present on the Romanian market for more than 15 years, placing itself as a leader in complete solutions for covers.

the Syndicate and Bramac: new stories, same characters

He was determined and he faced strong wind, aggressive rain and overwhelming sun in last year’s TVC and it wasn’t in vain: the analysis of the sales results and of the indicators led to bringing back the “Bramac Scottish” character. He’s continuing his “adventure” in the launching of “Bramac innovates roof surfaces” campaign.

In 2011, the story is more ample, it detects more aspects and communicates more of the Bramac brand dimensions. Now, the stakes are higher, because the surfaces that were communicated: NOVO – the new standard of roof’s surfaces, PROTECTOR and MONTERO give full meaning to the statement “Bramac innovates roof surfaces”.

the Syndicate chose to approach an emotional type of communication, bringing in forefront, besides the indisputable quality of Bramac surfaces and elegance, the out-of-the-box aspect that comes as an invite to the creativity manifestation in the construction field.

This year’s TVC finds the “Scottish man” in a more firm situation, more secure and determined, placing his steps trustfully on the houses’ roofs in a dusty city overwhelmed by sun. Positioning the character on the roofs, outline two important messages, which Bramac wants to transmit: NOVO surface is the standard of roofs and Bramac is on an ascending path of placing itself as high as possible in this particular field of activity and satisfying the consumer’s necessities.

“Bramac innovates roof’s surfaces” message is communicated in an integrated campaign on TV (Antena 3, TVR1, TVR2, Discovery, Realitatea, National TV, N24 PLUS, AXN, AXN Crime and AXN Sci-Fi), in constructions specialized print and online. Along with the www.bramac.ro website relaunch, the internet became an even more important component in Bramac’s channels of communication.

Bramac is a company that is present in countries such as: Austria, Hungary, Slovakia, Slovenia, Croatia, Bulgaria, Serbia, Montenegro, Bosnia-Herzegovina. It is present on the Romanian market for more than 15 years, placing itself as a leader in complete solutions for covers.

the Syndicate creates the new design of Banca Romaneasca’s credit cards

Banca Romaneasca launched a new line of credit cards with the help of “the Syndicate” agency.

Having in mind the importance of this project and the long life of the new design, Banca Romaneasca chose the Syndicate.

The agency understood the need for a non-perishable in time concept regarding the visual aspect and the usage of a powerful symbol, easy to adapt to the whole credit card line, in a different and attractive way for the bank’s clients.

the Syndicate answered Banca Romaneasca’s clients requests, that wish to be better represented by their cards. The cards are an important holder of the bank’s message, that represents the values and the choices of its users.

The chosen formula, placed under the concept “The Light” is aspirational, using an universal, positive symbol – light – with a vast symbolic interpretation, that communicates trust, security, confort and, last, but not least, optimism.

The new line of credit cards includes the CIP technology, which will increase the safety of users’ transactions, was launched on the market in October 2010.

the Syndicate team:
Razvan Vasiloiu – Strategic Planner
Florin Olingheru – Art Director
Ileana Dumitrescu – AccountManager

the Syndicate creates the new design of Banca Romaneasca’s credit cards

Banca Romaneasca launched a new line of credit cards with the help of “the Syndicate” agency.

Having in mind the importance of this project and the long life of the new design, Banca Romaneasca chose the Syndicate.

The agency understood the need for a non-perishable in time concept regarding the visual aspect and the usage of a powerful symbol, easy to adapt to the whole credit card line, in a different and attractive way for the bank’s clients.

the Syndicate answered Banca Romaneasca’s clients requests, that wish to be better represented by their cards. The cards are an important holder of the bank’s message, that represents the values and the choices of its users.

The chosen formula, placed under the concept “The Light” is aspirational, using an universal, positive symbol – light – with a vast symbolic interpretation, that communicates trust, security, confort and, last, but not least, optimism.

The new line of credit cards includes the CIP technology, which will increase the safety of users’ transactions, was launched on the market in October 2010.

the Syndicate team:
Razvan Vasiloiu – Strategic Planner
Florin Olingheru – Art Director
Ileana Dumitrescu – AccountManager

the Syndicate speaks out the truth

Bramac and the Syndicate decided that it’s time for the world to find out what really protects the valuable things.

Why? Because the truth was left aside for too long, creating room for compromises with other cover systems.

Because Bramac roof is a real solution to a real carefree life, in quiet and in an ideal temperature, forever.

Made from mortar and cement, at the perfect weight to resist any environment elements, once it’s placed on the house, Bramac roof ensures the client’s comfort through safety, durability and, also, the neighbors’ admiration for a beautiful house.

the Syndicate, full service ad agency, that is in charge of all Bramac’s brands assumes that this campaign won’t go unnoticed. “We are happy we managed to speak out the truth, just as Bramac does speak out the roof’s real name”, the Syndicate’s officials declare.

The campaign is on a national level and will be broadcasted on TV (TVR1, N24, National TV, Antena 3, Realitatea TV, National Geographic, Discovery, Universal Channel), print, internet, outdoor and POSM.

Bramac officials declare that the Syndicate understood the brief perfectly and were in the search for something courageous, that will draw the attention and strenghten the name of Bramac, leader on the roof market. “We are expecting, also, that this campaign to be taken over by other countries and the consumers to understand the advantages of using our roofs”, Cristiana Stoica, Bramac Marketing Director, declares.

the Syndicate speaks out the truth

Bramac and the Syndicate decided that it’s time for the world to find out what really protects the valuable things.

Why? Because the truth was left aside for too long, creating room for compromises with other cover systems.

Because Bramac roof is a real solution to a real carefree life, in quiet and in an ideal temperature, forever.

Made from mortar and cement, at the perfect weight to resist any environment elements, once it’s placed on the house, Bramac roof ensures the client’s comfort through safety, durability and, also, the neighbors’ admiration for a beautiful house.

the Syndicate, full service ad agency, that is in charge of all Bramac’s brands assumes that this campaign won’t go unnoticed. “We are happy we managed to speak out the truth, just as Bramac does speak out the roof’s real name”, the Syndicate’s officials declare.

The campaign is on a national level and will be broadcasted on TV (TVR1, N24, National TV, Antena 3, Realitatea TV, National Geographic, Discovery, Universal Channel), print, internet, outdoor and POSM.

Bramac officials declare that the Syndicate understood the brief perfectly and were in the search for something courageous, that will draw the attention and strenghten the name of Bramac, leader on the roof market. “We are expecting, also, that this campaign to be taken over by other countries and the consumers to understand the advantages of using our roofs”, Cristiana Stoica, Bramac Marketing Director, declares.

the Syndicate’s signature on TRUST’s rebranding

the Syndicate won the pitch organized by TRUST Euro Therm for the process of rebranding and communication strategy.

TRUST is present on the market since 1993 and is an important national player on the field of thermal and ventilation instalation distribution.

The process of choosing the agency lasted 3 months and well-known ad agencies participated in the pitch.

the Syndicate approach consisted in analyzing the category in which TRUST activates and in proposing solutions for an efficient communication and positioning. The agency’s experience with clients from the technical field and the understanding of this field represent a solid foundation of a quality partnership with a new won client. The Syndicate proves, once more, creativity and maturity in approaching the client’s business.

Building a new brand identity based on the agency’s Before the Line – After the line approach, the Syndicate believes in the vertical line that separates the moment of memorizing the brand from the moment of choosing the brand.

In the Before the Line approach, the conventions of TRUST’s field of activity were kept in mind. The Syndicate made research and held interviews with specialists, builders, plumbers and architects, to outline and verify the identity of the new brand. So, for the new brand identity, it was chosen a descriptor that would underline TRUST’s positioning: “Expert in thermal and ventilation solutions” and outline the positioning according to the brand’s values: quality, comfort, safety.

The distinctive graphic elements of the brand that were built by the Syndicate are the flame and the snow flake, symbolizing TRUST’s thermal and ventilation solutions. The 2 elements are integrated equally in one circle, having a chromatic and a structure that combine harmoniously in order to create a courageous, modern and memorable symbol.

The new identity will be found in a visible way on all TRUST’s materials, including the showroom in Piatra Neamt, built by a team of architects that work closely with the Syndicate agency in order to create a memorable impact.

In the After the Line approach, the Syndicate will launch TRUST locally (Piatra Neamt), through a communication plan that include local print, radio, consumers and specialists activations, in the summer of 2011, in order to announce that TRUST is the expert in thermal and ventilation solutions.

The Syndicate team:
Monica Tarnovean, Executive Director
Razvan Vasiloiu, Strategic Planner
Florin Olingheru, Creative Director
Adriana Bestea, Copywriter

TRUST Euro Therm team:
Marius Filip, marketing coordinator
Catalina Ivanov, marketing analyst

the Syndicate’s signature on TRUST’s rebranding

the Syndicate won the pitch organized by TRUST Euro Therm for the process of rebranding and communication strategy.

TRUST is present on the market since 1993 and is an important national player on the field of thermal and ventilation instalation distribution.

The process of choosing the agency lasted 3 months and well-known ad agencies participated in the pitch.

the Syndicate approach consisted in analyzing the category in which TRUST activates and in proposing solutions for an efficient communication and positioning. The agency’s experience with clients from the technical field and the understanding of this field represent a solid foundation of a quality partnership with a new won client. The Syndicate proves, once more, creativity and maturity in approaching the client’s business.

Building a new brand identity based on the agency’s Before the Line – After the line approach, the Syndicate believes in the vertical line that separates the moment of memorizing the brand from the moment of choosing the brand.

In the Before the Line approach, the conventions of TRUST’s field of activity were kept in mind. The Syndicate made research and held interviews with specialists, builders, plumbers and architects, to outline and verify the identity of the new brand. So, for the new brand identity, it was chosen a descriptor that would underline TRUST’s positioning: “Expert in thermal and ventilation solutions” and outline the positioning according to the brand’s values: quality, comfort, safety.

The distinctive graphic elements of the brand that were built by the Syndicate are the flame and the snow flake, symbolizing TRUST’s thermal and ventilation solutions. The 2 elements are integrated equally in one circle, having a chromatic and a structure that combine harmoniously in order to create a courageous, modern and memorable symbol.

The new identity will be found in a visible way on all TRUST’s materials, including the showroom in Piatra Neamt, built by a team of architects that work closely with the Syndicate agency in order to create a memorable impact.

In the After the Line approach, the Syndicate will launch TRUST locally (Piatra Neamt), through a communication plan that include local print, radio, consumers and specialists activations, in the summer of 2011, in order to announce that TRUST is the expert in thermal and ventilation solutions.

The Syndicate team:
Monica Tarnovean, Executive Director
Razvan Vasiloiu, Strategic Planner
Florin Olingheru, Creative Director
Adriana Bestea, Copywriter

TRUST Euro Therm team:
Marius Filip, marketing coordinator
Catalina Ivanov, marketing analyst

The Syndicate and Unilever Food Solutions breathe an original air

Once with the Unilever Food Solutions relaunch and refresh in Romania, it was also launched the “Breathe an original air” campaign, signed by the Syndicate agency.

“The Syndicate understood UFS’s need for repositioning and matching with their clients’ necessities and expectations, succeeding, at the same time, to underline the importance of the company’s products and services in kitchens from all over the country” says Valentin Vernea, Head of Trade Marketing at the Syndicate.

Even more, the way the agency delivers this message is inspired by the personalities of Romanian restaurant owners and cooks and it is communicated in a friendly, energetic, carefully targeted manner.

The “Breathe an original air” campaign has its foundation in a research that pointed out the most prepared types of food in Romanian restaurants”, says Maria Gavrilescu, Channel Marketing Leader at Unilever Food Solutions. They found their place in the Unilever Food Solutions brochure that will reach thousands of locations nationwide, in order to be taken over by owners and cooks that want to refresh their menus, with minimum effort, time and money.

From a strategic point of view, the Syndicate agency chose a specific approach regarding the vivification of UFS product selling, involving the cooks at a personal level. In this way, they will show their cooking talent by posting an original recipe, that contains at least one UFS product as an ingredient, on the campaign’s website – www.inspiratiezidezi.ro. The winning recipe will send its author to an unique cooking workshop in Dublin, Ireland.

The mechanism of the campaign didn’t ignore the business that is behind an attractive menu and managed to support it. This goal was achieved by offering a personalized kit (table tents and menu inserts) to each location that will order UFS products.

Through this campaign built by the Syndicate agency, new doors are opening in order to help restaurant owners and cooks breathe the UFS original air, by innovating their menus, but, in the same time, finding new solutions, created especially for the sake of the business’s value.

The Syndicate managed to go beyond the strategy “buy 2, get 3”, delivering, in a clear manner, UFS’s message of welcoming and supporting clients, helping in the operational processes in the kitchen and inspiring them to create healthy and attractive menus.

the Syndicate team:
Vali Vernea, Head of Trade Marketing
Ileana Anastasescu, Account Manager
Florin Olingheru, Creative Director
Adriana Bestea, Copywriter

The Syndicate and Unilever Food Solutions breathe an original air

Once with the Unilever Food Solutions relaunch and refresh in Romania, it was also launched the “Breathe an original air” campaign, signed by the Syndicate agency.

“The Syndicate understood UFS’s need for repositioning and matching with their clients’ necessities and expectations, succeeding, at the same time, to underline the importance of the company’s products and services in kitchens from all over the country” says Valentin Vernea, Head of Trade Marketing at the Syndicate.

Even more, the way the agency delivers this message is inspired by the personalities of Romanian restaurant owners and cooks and it is communicated in a friendly, energetic, carefully targeted manner.

The “Breathe an original air” campaign has its foundation in a research that pointed out the most prepared types of food in Romanian restaurants”, says Maria Gavrilescu, Channel Marketing Leader at Unilever Food Solutions. They found their place in the Unilever Food Solutions brochure that will reach thousands of locations nationwide, in order to be taken over by owners and cooks that want to refresh their menus, with minimum effort, time and money.

From a strategic point of view, the Syndicate agency chose a specific approach regarding the vivification of UFS product selling, involving the cooks at a personal level. In this way, they will show their cooking talent by posting an original recipe, that contains at least one UFS product as an ingredient, on the campaign’s website – www.inspiratiezidezi.ro. The winning recipe will send its author to an unique cooking workshop in Dublin, Ireland.

The mechanism of the campaign didn’t ignore the business that is behind an attractive menu and managed to support it. This goal was achieved by offering a personalized kit (table tents and menu inserts) to each location that will order UFS products.

Through this campaign built by the Syndicate agency, new doors are opening in order to help restaurant owners and cooks breathe the UFS original air, by innovating their menus, but, in the same time, finding new solutions, created especially for the sake of the business’s value.

The Syndicate managed to go beyond the strategy “buy 2, get 3”, delivering, in a clear manner, UFS’s message of welcoming and supporting clients, helping in the operational processes in the kitchen and inspiring them to create healthy and attractive menus.

the Syndicate team:
Vali Vernea, Head of Trade Marketing
Ileana Anastasescu, Account Manager
Florin Olingheru, Creative Director
Adriana Bestea, Copywriter

the Syndicate – we’re celebrating 5 years of results

The full service ad agency the Syndicate celebrates 5 years of activity in which the passion and experience of our members were put in the service of our clients.

In 5 years of partnership and succesful colaboration, the clients reaped the harvest of good results as it follows:

Grande Panini. From 900 to 15.000 sandwiches were sold every month, as a result of a new visual identity and development of a courageous and attractive packaging.

TRUST. A business that, initially, was targeted on B2B 100% turned in a proportion of 25% to the consumer. We built a new brand identity and implemented a new concept of store, monthly magazine and materials dedicated to plumbers and final consumers in Piatra Neamt, Cluj-Napoca and Craiova.

Laptaru Ghita. An authentic Romanian brand, developed from scratch, where we played the role of agency, as much as the role of marketing department. The results showed 100% growth of numerical distribution and a growth of the turnover of 35% in one year.

Banca Romaneasca. Several campaigns developed from the beginnings of the Syndicate concluded in maintaining Banca Romaneasca’s place in the top of banks, in an extremely competitive market. It was a constant effort that led to creating the new communication platform for the next 3-5 years.

Bramac. Reaching new sale goals planned in a market that diminished by 40%. 3 years of courageous and coherent communication for the category, straight to the consumer, that settled the brand’s values. 3 new tile brands at the consumer and Bramac distributors, through dedicated and adapted campaigns.

Unilever Food Solutions. Over 50 innovative and unconventional projects, 20 product launches, Doggy Bag campaign that was a winner at PR Awards, Trade programs for cooks and restaurant owners. All of these were created, launched and implemented perfectly, adding value for the client, the business and, also, the image.

Magura. The newest brand we’re communicating for, from September 2012, through the development of communication directly to the consumer.

Cumpana. A fresh and emotional campaign, targeting the consumer through the “Cumpana Home” campaign, that took place in strategic places, directly to the consumer.

At this 5 years milestone, we remember with joy our involvement in the life of brands or companies such as Wienerberger – with the “Porotherm – Crystal Globe” campaign, Best Value, Old Music Festival, Garrone, Sandoz, Total Green, Bancpost, Wini Imobili and Kraft.

the Syndicate – we’re celebrating 5 years of results

The full service ad agency the Syndicate celebrates 5 years of activity in which the passion and experience of our members were put in the service of our clients.

In 5 years of partnership and succesful colaboration, the clients reaped the harvest of good results as it follows:

Grande Panini. From 900 to 15.000 sandwiches were sold every month, as a result of a new visual identity and development of a courageous and attractive packaging.

TRUST. A business that, initially, was targeted on B2B 100% turned in a proportion of 25% to the consumer. We built a new brand identity and implemented a new concept of store, monthly magazine and materials dedicated to plumbers and final consumers in Piatra Neamt, Cluj-Napoca and Craiova.

Laptaru Ghita. An authentic Romanian brand, developed from scratch, where we played the role of agency, as much as the role of marketing department. The results showed 100% growth of numerical distribution and a growth of the turnover of 35% in one year.

Banca Romaneasca. Several campaigns developed from the beginnings of the Syndicate concluded in maintaining Banca Romaneasca’s place in the top of banks, in an extremely competitive market. It was a constant effort that led to creating the new communication platform for the next 3-5 years.

Bramac. Reaching new sale goals planned in a market that diminished by 40%. 3 years of courageous and coherent communication for the category, straight to the consumer, that settled the brand’s values. 3 new tile brands at the consumer and Bramac distributors, through dedicated and adapted campaigns.

Unilever Food Solutions. Over 50 innovative and unconventional projects, 20 product launches, Doggy Bag campaign that was a winner at PR Awards, Trade programs for cooks and restaurant owners. All of these were created, launched and implemented perfectly, adding value for the client, the business and, also, the image.

Magura. The newest brand we’re communicating for, from September 2012, through the development of communication directly to the consumer.

Cumpana. A fresh and emotional campaign, targeting the consumer through the “Cumpana Home” campaign, that took place in strategic places, directly to the consumer.

At this 5 years milestone, we remember with joy our involvement in the life of brands or companies such as Wienerberger – with the “Porotherm – Crystal Globe” campaign, Best Value, Old Music Festival, Garrone, Sandoz, Total Green, Bancpost, Wini Imobili and Kraft.