Ceresit – Communication Campaign
Ceresit – Communication Campaign

Ceresit – Communication Campaign

The request: announce the fact that Ceresit’s air dehumidifier is the sponsor for the biggest children ski competition.

The idea: the product turned into a slope, while the copy advertised a healthy lifestyle.

Minifarm – Communication Campaign
Minifarm – Communication Campaign

Minifarm – Communication Campaign

The request: a campaign that would communicate a promotion which celebrates the opening of the 50th Minifarm pharmacy, the biggest pharmacy network in Dobrogea.

The idea: a celebratory design and a playful copy did the trick, attracting large numbers of customers.

Bucegi Vegetal – Concept Vegetarian Version
Bucegi Vegetal – Concept Vegetarian Version

Bucegi Vegetal – Concept Vegetarian Version

The request: adapt the concept we created for the original Pate Bucegi to match the “vegetarian” version of the product.

The idea: since our concept (Pune cu varf!) was so powerful and brand-tailored, the adaptation for this SKU came naturally.

Bucegi – Inginera

Bucegi – Inginera

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Bucegi – Sportivul

Bucegi – Sportivul

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Bucegi – Magicianul

Bucegi – Magicianul

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Novolife – Brand Identity
Novolife – Brand Identity
Novolife – Brand Identity

Novolife – Brand Identity

The request: The brand identity for a new natural supplement that protects the liver

The idea: The name is a clever combination of two words – pure, liver. Once put together, they create the word purified. They are clearly separated within the logo, but it’s also easy to see them as one

Praline Brancoveanu – Visual Identity
Praline Brancoveanu – Visual Identity

Praline Brancoveanu – Visual Identity

The request: Create the visual identity for a new brand of chocolate pralines filled with Brancoveanu Liqueur

The idea: The box of pralines looks just like a book, inviting you to discover a story about fine sweet taste

Ceresit – Moment Promotional Campaign
Ceresit – Moment Promotional Campaign
Ceresit – Moment Promotional Campaign

Ceresit – Moment Promotional Campaign

The request: Come up with an in-store promotional campaign for the summer

The idea: A simple KV with a design and copy that would attract the consumer’s interest for winning cool prizes. Also, we surprised the in-store clients with a unique moving & talking POSM

Novelite – Brand Identity
Novelite – Brand Identity
Novelite – Brand Identity

Novelite – Brand Identity

The request: create the brand identity for ELBI’s newest LED lighting solutions – NovELITE.

The idea: we managed to bring a friendly, playful brand to life, one that successfully delivers an accessible and trustworthy look.

Halewood – Visual Identity
Halewood – Visual Identity
Halewood – Visual Identity

Halewood – Visual Identity

The request: refresh the visual identity of Halewood’s “Floare de Soare” and “Floare de Luna” wines.

The idea: we’ve updated the brand’s look, with a more appealing, clean and modern design.

Domestos – Packaging Design
Domestos – Packaging Design
Domestos – Packaging Design

Domestos – Packaging Design

The request: Create special multi-packs packaging design for Domestos/Cif

The idea: We highlighted the products’ power to clean any type of surfaces

Smart Drinks 2017 – Visual Identity
Smart Drinks 2017 – Visual Identity
Smart Drinks 2017 – Visual Identity

Smart Drinks 2017 – Visual Identity

The request: the location for this classy tasting event changed, so they needed a new visual concept that would be in line with the concept we created for the first event.

The idea: the new place matches the “high-life” look & feel of Smart Drinks of Bucharest even better. The upgraded visual identity shows us that the event reaches new heights, while keeping the smart attitude.

Monkey Shoulder – Visibility Campaign
Monkey Shoulder – Visibility Campaign
Monkey Shoulder – Visibility Campaign

Monkey Shoulder – Visibility Campaign

The request: create an visibility campaign for Monkey Shoulder’s first encounters with the Romanian public

The idea: “Urban Jungle Escape Guide”, where every modern-day “problem” has a solution… disguised as a cocktail. Our stand and activation went hand in hand, giving a real taste of the brand and making a great first impression.

Alphega – Independent Pharmacies Concept
Alphega – Independent Pharmacies Concept
Alphega – Independent Pharmacies Concept

Alphega – Independent Pharmacies Concept

The request: implement the chain of independent pharmacies concept, according to the particularities of the Romanian market and adapted to the patients’ needs

The idea: we managed to reunite all the local independent pharmacy partners under the same brand umbrella. With a clear vision, we implemented Alphega’s desired brand identity to hundreds of branches, using a uniform communication style and a visual flow alike

Myria – Brand Identity
Myria – Brand Identity
Myria – Brand Identity

Myria – Brand Identity

The request: a new brand identity

The idea: a simple push of the button opens up a world of infinite possibilities! We wanted to create a minimalistic and friendly logo, which, along with our new slogan – “Infinite Possibilities”, would transform Myria into the trustworthy partner for anyone’s daily activities.