Bucegi – Inginera

Bucegi – Inginera

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Bucegi – Sportivul

Bucegi – Sportivul

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Bucegi – Magicianul

Bucegi – Magicianul

The request: an integrated campaign for a younger target, while keeping close the existing consumers. Also, we had to find a solid communication platform for Pate Bucegi, something that only fits the leader of the category

The idea: whatever ritual you may have in your kitchen, one step is always the same for each and everyone – once you put some Pate Bucegi on the bread, you’ll put some more

Alphega
Alphega
Alphega

Alphega

The request: implement the chain of independent pharmacies concept, according to the particularities of the Romanian market and adapted to the patients’ needs

The idea: we managed to reunite all the local independent pharmacy partners under the same brand umbrella. With a clear vision, we implemented Alphega’s desired brand identity to hundreds of branches, using a uniform communication style and a visual flow alike

Monkey Shoulder
Monkey Shoulder
Monkey Shoulder

Monkey Shoulder

The request: create an visibility campaign for Monkey Shoulder’s first encounters with the Romanian public

The idea: “Urban Jungle Escape Guide”, where every modern-day “problem” has a solution… disguised as a cocktail. Our stand and activation went hand in hand, giving a real taste of the brand and making a great first impression.

Myria
Myria
Myria

Myria

The request: a new brand identity

The idea: a simple push of the button opens up a world of infinite possibilities! We wanted to create a minimalistic and friendly logo, which, along with our new slogan – “Infinite Possibilities”, would transform Myria into the trustworthy partner for anyone’s daily activities.

Din Zori
Din Zori
Din Zori

Din Zori

The request: branding identity for a new honey on the market

The idea: We went premium with this one, choosing a simple, but suggestive graphic style. This way, we highlighted the quality and the natural value of the product.

DrinkTales
DrinkTales
DrinkTales
DrinkTales
DrinkTales

DrinkTales

The request:  A launch event aimed at Romania’s best bartenders, for promoting the newest three premium liquor brands in Alexandrion’s portfolio: Monkey Shoulder, Sailor Jerry and Hendrick’s,

The idea: We told them the story of Monkey Shoulder, Sailor Jerry and Hendrick’s through Drink Tales, a mystery-wrapped creative workshop where the bartenders discovered the expansive universe of three highly unusual liquor brands. A real brand journey.

Myria
Myria
Myria

Myria

The request: a new line of packaging for the whole product range

The idea: a modern, colorful and lively packaging concept, that would attract the consumer and inspire him the simplicity and the pleasure of using Myria products

Alexandrion ciocolata
Alexandrion ciocolata

Alexandrion ciocolata

The request:  Packaging for Alexandrion’s newly launched brandy-flavoured chocolate

The idea: Alexandrion is a fine, noble brandy. And the chocolate inspired from it is even more delightful, due to the unmistakable 5 and 7 year old brandy filling. Therefore, we gave it a real star “treatment”, designing an elegant and premium packaging, that honors its noble traits accordingly.

Alexander GIN
Alexander GIN
Alexander GIN

Alexander GIN

The request: branding identity for a new gin

The idea: we showed ingredients of the product and highlighted its quality, with elegant branding that would match an exquisite black bottle. We also developed several promoting materials, such as neck-rings, posters and brochures, all of them aiming to place the gin as a sophisticated, but accessible brand.

Smart Drinks of Bucharest
Smart Drinks of Bucharest
Smart Drinks of Bucharest

Smart Drinks of Bucharest

The request: branding identity for an annual social drinking event

The idea: Smart Drink of Bucharest – the place where HoReCa owners or simply passionate people can taste fine drinks from all around the world and, of course, buy them. The design that match these high-standards and a smart, catchy slogan – “Pentru oameni destupati” – do the trick for each edition.

Focul Viu
Focul Viu
Focul Viu

Focul Viu

The request: graphic design for a story-album about a festival which promotes tradition and Romania’s Maramures beautiful landscapes

The idea: we aimed for simplicity, subtle elements that express the Romanian heritage, and to create the perfect frame for a story about passion and roots, supported by a series of magnificent pictures

Belenkaya
Belenkaya
Belenkaya

Belenkaya

The request: communication strategy, visual identity and packaging for Belenkaya’s launch in Romania

The idea: Belenkaya Vodka’s unmatched purity inspired us to boldly set the brand apart and adapt the global concept in order to give its deserved place on the Romanian market

Solentis
Solentis
Solentis

Solentis

The request: brand identity and promo materials

The idea: we targeted consumers with complex needs, and created a new and suggestive logo, along with the slogan “Engineering Light”. This way, Solentis makes a statement about its professionalism and its status as a lighting expert. We also developed the website, a product catalogue and several stationary materials.