BRAMAC – Scotian Main Visual
The request: to create a relaunch based on an out of the box campaign for BRAMAC.
The Idea: “Ultimate protection”: When you build a house, you invest time, effort and money, so you want it to last in time. In order to do that, it must be well protected. Besides that, your house protects people and things you love, so its protection is highly important.
Media Mix: TV, print, online, POSMs
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