The request: Throughout the years we had to create several image and discount campaigns
The idea: For years we communicated under the same umbrella that we’ve created – Protect the things that you most care about
The request: to launch a campaign for new tiles with a special protection surface.
The Idea: we continued the idea of protection from the main visual. Keeping in mind that we’re talking about advanced protection for your house, the natural follow-up was “extra-protection” for your home.
Media Mix: TV, print, online, POSMs
The request: to create a relaunch based on an out of the box campaign for BRAMAC.
The Idea: “Ultimate protection”: When you build a house, you invest time, effort and money, so you want it to last in time. In order to do that, it must be well protected. Besides that, your house protects people and things you love, so its protection is highly important.
Media Mix: TV, print, online, POSMs
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