BANCA ROMÂNEASCĂ

Vezi viața în GOLD
See life in GOLD

BROM clients that obtain MasterCard Gold card benefit of special treatment

The request: to create a Welcome Pack for the clients who obtain MasterCard Gold.

The Idea: “See life in GOLD” – GOLD itself is a status and the special Welcome Pack is a great signal for HER and HIM to upgrade to GOLD life benefits.

Mechanics: The GOLD dispenser with leaflets is kept only for potential eligible candidates for MasterCard Gold.