BANCA ROMÂNEASCĂ

Cu Depozitul Avans Net ai beneficii cât se poate de nete!
With Avans Net Deposit you have benefits as net as possible!

The request: to create a communication strategy mix for the Avans Net Deposit banking product.

The Idea: “net benefits” – the product identity is centered on the insight that, in customers’ minds, „net” is associated with the money you really have, and there are no hidden taxes. So, this Deposit offers the bank’s customers the opportunity to really enjoy their money, with no hidden costs.