BANCA ROMÂNEASCĂ

The Good Credit catches you, the small rate surprises you!

The request: to create a promotion campaign for the existing Unsecured Loan banking product.

The Idea: “the Good credit” mixed with “the nice surprise from the bank”: the campaign was centered around the concept of ‘good credit’, whose identity we developed in 2012, with the headline: A good Loan indeed is a Loan in need! The challenge was to find the creative routes that ensured both attractiveness and accuracy of message: rates of only 23 Lei / month for each loan of  1,000 lei, weekly prizes of 1000 euros and a grand prize of 5,000 euros. How to tell people they can have a low rate and, in addition, can earn, weekly considerable prize? We found this mix of ‘good credit’ and ‘surprise from the bank’, was communicated well through generous, small, monthly and weekly prizes.

Media Mix: POSMs, radio campaign, online executions and customed press releases based on every print channel