BANCA ROMÂNEASCĂ

Doar de card tu ai nevoie sa faci cumparaturi in voie
You only need a card for shopping freely!

The request: to create a visual identity for the Credit Card banking product.

The Idea: “the Good credit” mixed with “the nice surprise from the bank”: the campaign was centered around the concept of ‘good credit’ that we developed in 2012 with the identity of the banking product with the headline: A good Loan indeed is a Loan in need!

The challenge was to find the creative routes that ensure both attractiveness and accuracy of the message: rate of only 23 USD / month for each RON 1,000 borrowed prizes awarded 1,000 euros weekly and grand prize of 5,000 euros. How to tell people they have a low rate and, in addition, can earn, weekly considerable prizes? We found this mix of ‘good credit’ and ‘surprise from the bank’, was communicated well through generous, small, monthly and weekly prizes.

Media Mix: POSMs & online executions