BANCA ROMÂNEASCĂ

Alege card, primești cultură!
Choose card, get  culture!

Pay for tickets to shows and cultural events with any Banca Românească card and benefit from substantial discounts.

The request: to create a visual identity for the exclusive partnership launched by Banca Românească and FunDeal, the number 1 group buying site from Romania.

The Idea: The slogan “Choose card,  get  culture!” covered  the double significance of this partnership: (1) supporting the wide public’s access to cultural events, helping people  spend quality time with their  family and friends, through the discounts offered for all the tickets to the events presented in “Events” section and (2), encouraging the payments made by card, on the Internet.

Mechanics: Banca Românească supported the “Events” section on FunDeal, the number 1 group buying site from Romania and, implicitly, all the offers listed in this section, between 16 January and 15 March 2013.