
BANCA ROMÂNEASCĂ
Vezi viața în GOLD
See life in GOLD
BROM clients who obtain MasterCard Gold card get additional benefits and special treatment
The request: to create the visual identity for a special leaflet and leaflet dispensers for the MasterCard Gold candidates.
The Idea: “See life in GOLD” – GOLD itself is designated for a sophisticated HER and HIM and, accordingly, these glamorous people should receive the information in a stylish way. The dispenser’s trophy style and the elegant look of the leaflet express this type of sophistication.
Mechanics: the GOLD dispenser with leaflets is kept only for potential eligible candidates for MasterCard Gold.