The request: National campaigns that will bring people to Alphega for free health check-ups
The idea: Suggestive imagery and clear, powerful messages
The request: implement the chain of independent pharmacies concept, according to the particularities of the Romanian market and adapted to the patients’ needs
The idea: we managed to reunite all the local independent pharmacy partners under the same brand umbrella. With a clear vision, we implemented Alphega’s desired brand identity to hundreds of branches, using a uniform communication style and a visual flow alike