The request: A digital campaign that invites bartenders to create a cocktail, using whatever they have around their homes + Wembley London Dry Gin, Rose Mary or Stalinskaya.
The idea: The campaign launched during Covid-19 lockdown, so we had to adapt our process of creation and production. Mix Inside encouraged people to ask for the drinks and film themselves mixing a cocktail successfully. Every week, we hosted an online event, where we presented the winners of the jury and public, all with an MC and live DJs. The campaign reached its target after only 1 week!