TRUST EXPERT

The request: To promote specific thermal products.

The idea: The products’ heat efficiency help the consumer to save money. They also offer him a sort of  independence, as he makes less contact with government institutions in order to pay heating bills. Therefore, TRUST products release the consumer from the conventional’s heating “handcuffs”.

TRUST EXPERT

The request:  to create an image campaign.

The Idea: TRUST provides the products that maintain the balance between hot and cold, creating comfort for the end-user. We gave life to TRUST’s image through a plumber that is able to control  ice and fire.

TRUST EXPERT

The request:  to create a different approach regarding the store and shift from BtoB to BtoC.

The Idea:  when we talk about this category of products, people need to truly understand what they see; they need to be drawn into a brand experience, so we transformed the store into a showroom.

TRUST EXPERT

The request:   rebranding – create a new visual identity, that is more attractive to end-user ; shift from BtoB to BtoC.

The Idea: we thought of an icon showing both, ice and fire, representing a balance between hot and cold, the yin & yang of temperature, that TRUST EXPERT is able to create.