The request: to promote specific thermal products.
The idea: the products’ heat efficiency help the consumer to save money. They also offer him a sort of independence, as he makes less contact with government institutions in order to pay heating bills. Therefore, TRUST products release the consumer from the conventional’s heating “handcuffs”.
The request: to create an image campaign.
The Idea: TRUST provides the products that maintain the balance between hot and cold, creating comfort for the end-user. We gave life to TRUST’s image through a plumber that is able to control ice and fire.
The request: to create a different approach regarding the store and shift from BtoB to BtoC.
The Idea: when we talk about this category of products, people need to truly understand what they see; they need to be drawn into a brand experience, so we transformed the store into a showroom.
The request: rebranding – create a new visual identity, that is more attractive to end-user ; shift from BtoB to BtoC.
The Idea: we thought of an icon showing both, ice and fire, representing a balance between hot and cold, the yin & yang of temperature, that TRUST EXPERT is able to create.