Pate Bucegi – Campanie vizuala (Start VACANTEI de vara)
Pate Bucegi – Campanie vizuala (Start VACANTEI de vara)

Pate Bucegi – Campanie vizuala (Start VACANTEI de vara)

The request: An attractive message placed along the highway leading to the seaside.

The idea: Our communication platform, „Pune cu varf!”, guided people to the seaside, again. This time, we created a new message, meant to give the tourists a gastronomical forecast. the Syndicate always makes sure that everyone’s well equiped.

Bucegi – Magicianul

Bucegi – Magicianul

The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.

The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.

Spot publicitar pate Bucegi – tema Ingineria

Spot publicitar pate Bucegi – tema Ingineria

The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.

The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.

Spot publicitar pate Bucegi – tema Sportivul

Spot publicitar pate Bucegi – tema Sportivul

The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.

The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.

Bucegi – versiune vegetala
Bucegi – versiune vegetala

Bucegi – versiune vegetala

The request: To adapt the concept we proposed for the original Pate Bucegi in a way that fits the veggie version of the product.

The idea: “Pune cu varf!” proved once again how powerful it is, as this unforeseen adaptation came naturally.