The request: An attractive message placed along the highway leading to the seaside.
The idea: Our communication platform, „Pune cu varf!”, guided people to the seaside, again. This time, we created a new message, meant to give the tourists a gastronomical forecast. the Syndicate always makes sure that everyone’s well equiped.
The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.
The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.
The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.
The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.
The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.
The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.
The request: To adapt the concept we proposed for the original Pate Bucegi in a way that fits the veggie version of the product.
The idea: “Pune cu varf!” proved once again how powerful it is, as this unforeseen adaptation came naturally.
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