The request: To create new packaging
The idea: we redesigned the label by giving it a much more modern look and by bringing it closer to its positioning
Te lasi cucerit? Ai de castigat!
Do you let yourself conquered? There’s something in it for you!
The request: To create a promo campaign, targeted on end user, that will boost sales
The idea: We challenged the consumers, through several communication channels, to let themselves conquered in order to enjoy a quality vodka and to be able to win one of our prizes (more vodka or, the grand prize, a touristic voucher)
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