The request: Come up with an in-store promotional campaign for the summer
The idea: A simple KV with a design and copy that would attract the consumer’s interest for winning cool prizes. Also, we surprised the in-store clients with a unique moving & talking POSM
The request: Announce the fact that Ceresit’s air dehumidifier is sponsoring the biggest children ski competition
The idea: We transformed the product into a slope, and communicated in a friendly, inspirational manner.