Ceresit

The request:  to create an awareness campaign for the polishing plaster coat Ceresit CT 126 and CT 127, having experts and end-users as target.

The Idea:  using polishing plaster coat is as manly as shaving. Even the actions that imply its usage resemble shaving. We chose to bring this analogy to life in an awareness campaign.

Media Mix: TV&POSMs