Packaging Alexandrion
Packaging Alexandrion
Packaging Alexandrion

Packaging Alexandrion

The request:  a modern, new packaging for Grant’s, Kreskova and Alexander

The idea: The brands’ packaging didn’t quite rise to what was inside the bottles. So, we put our design heart to work and managed to refresh the brands with a complete makeover: a novel, lively visual identity that breathes out their story.

Fox – TVC Advertising

Fox – TVC Advertising

The request: the kind of TVC that makes you run to the fridge

The idea: a wordless and eye-candy love story between the Sandwich Toast Salami and the toast bread

Spor – TVC Advertising

Spor – TVC Advertising

The request: a campaign that will make redecorating attractive for young people

The idea: sometimes, people use to make their own lives harder, Spor people don’t

Tullamore DEW

Tullamore DEW

The request: To create an activation in bars all around Romania for St. Patrick’s Day

The idea: Irish whiskey is about friendship, so we had four guys that interacted in a very friendly way with the people and invited them to draw a ticket from a hat, in order to win a prize

Avon – Event Avon’s Cherish Perfume
Avon – Event Avon’s Cherish Perfume
Avon – Event Avon’s Cherish Perfume

Avon – Event Avon’s Cherish Perfume

The request: build a launch-event for Avon’s Cherish perfume in 10 of the biggest cities in Romania

The idea: we built a sphere full of floating petals that, at some point, were released in the air, in an „explosion” of colors and perfume

Alexandrion – Trade Promotion
Alexandrion – Trade Promotion

Alexandrion – Trade Promotion

Rasplatim alegerea calitatii!
We reward the choice of quality!

The request: To promote a mechanism dedicated to retailers and distribution agents meant to increase vodka sales

The idea: We communicated, through several channels, the “We reward the choice of quality!” campaign that included prizes such as TV’s, iPhones and even 1 million euro.

Kreskova – Packaging rebranding
Kreskova – Packaging rebranding
Kreskova – Packaging rebranding
Kreskova – Packaging rebranding

Kreskova – Packaging rebranding

The request:  To create new packaging

The idea: we redesigned the label by giving it a much more modern look and by bringing it closer to its positioning

Kreskova – Consumer Promotion
Kreskova – Consumer Promotion

Kreskova – Consumer Promotion

Te lasi cucerit? Ai de castigat!
Do you let yourself conquered? There’s something in it for you!

The request: To create a promo campaign, targeted on end user, that will boost sales

The idea: We challenged the consumers, through several communication channels, to let themselves conquered in order to enjoy a quality vodka and to be able to win one of our prizes (more vodka or, the grand prize, a touristic voucher)

Curtea Berarilor – Logo and Label
Curtea Berarilor – Logo and Label

Curtea Berarilor – Logo and Label

The request: create a logo and label for Curtea Berarilor’s special beer

The idea: we created a visual identity which is easily linked to Curtea Berarilor and is specific for premium beers

UFS Agenda – Unilever Foods Solutions Agenda
UFS Agenda – Unilever Foods Solutions Agenda
UFS Agenda – Unilever Foods Solutions Agenda

UFS Agenda – Unilever Foods Solutions Agenda

The request: make the anual Unilever Foods Solutions agenda, that contains products, recipes, tips & tricks

The idea: we made an easy to use and read agenda with infographics and eye-candy images of recipes

Syngenta – Sales Campaign

Syngenta – Sales Campaign

The request: a sales-push campaign for fito-pharmacies

The idea: we announced that “The National Club for Fito-Pharmacists” is open for any professional seller that knows his products well, and that recommends Syngenta at the right time. We tested and rewarded them through our mystery shopper.

Bramac – Campaign Communications
Bramac – Campaign Communications
Bramac – Campaign Communications

Bramac – Campaign Communications

The request: Throughout the years we had to create several image and discount campaigns

The idea: For years we communicated under the same umbrella that we’ve created – Protect the things that you most care about

Banca Romaneasca – Promotion Campaign

Banca Romaneasca – Promotion Campaign

The request: to promote the usage of pension cards

The idea: we filmed a series of 3 TVC’s with Valentin Uritescu, a truly gifted and beloved actor, especially among older people, that explained in a clear and funny way the simplicity of using such a card

TVC 1

TVC 2

TVC 3

Domestos Website

Domestos Website

The request: to develop a new official website – www.domestos.ro

The idea: we created a modern, interactive and user-friendly website meant to be more attractive for visitors

TUDOR – Brand Identity

TUDOR – Brand Identity

The request: to create the brand identity for a custom tailoring company

The idea: we highlighted the essence of the brand – elegant, personalized costumes, through the name of the brand and the visual elements that compose its identity

TRUST EXPERT – Campaign Promote
TRUST EXPERT – Campaign Promote
TRUST EXPERT – Campaign Promote

TRUST EXPERT – Campaign Promote

The request: to promote specific thermal products.

The idea: the products’ heat efficiency help the consumer to save money. They also offer him a sort of  independence, as he makes less contact with government institutions in order to pay heating bills. Therefore, TRUST products release the consumer from the conventional’s heating “handcuffs”.