The request: to promote specific thermal products.
The idea: the products’ heat efficiency help the consumer to save money. They also offer him a sort of independence, as he makes less contact with government institutions in order to pay heating bills. Therefore, TRUST products release the consumer from the conventional’s heating “handcuffs”.
The request: to create a CSR campaign for Unilever Food Solution
The idea: “a doggy bag is a goodie bag” – was an award winning campaign (Silver award for excellence in environment projects communication, at Romanian PR award) meant to promote sustainability in Romanian restaurants by encouraging people to take home their left-overs, an unusual habit in Romania.
The request: to create an ice cream shop in Baneasa Shopping City.
The idea: we wanted to make the ice cream shop different from the others that were already there, so we took it a little further. We made it more than a shop, by building a whole experience around it. From the design of the shop to the unique serving method.
The request: to promote the start of selling of Cumpana for home.
The idea: we created fun and attractive materials – a family inside water bubbles – which suggest that Cumpana is available for home use.
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